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How we decide what to build. And when a connection is the work.
Short notes from the work: how we scope a job, and when a connection beats a new product.
Integrations4 min read
Connections before new products
Most “new products” are a missing connection between two tools the company already pays for.
Operations4 min read
Start from the work that already happens
A useful system starts with the spreadsheet, the status email, and the number someone retypes between tools.